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NERDUNIT X BARDOX X BEARBRICK
NERDUNIT // BARDOX // BE@RBRICK
Nerdunit debuted its second collaboration with an internationally renowned Japanese toy company, MEDICOM TOY; this time bringing a new partner into the mix - Bardox, creating a head-turning BE@RBRICK figurine.
The world we once knew is no longer the same and we as a society were forced to adapt to a ‘New-Normal’ quickly. We are forced to reposition our visions, re-evaluate priorities and reallocate resources at lightning speed. Sharing the same sentiment as Bardox on the idea of ‘Healthy Living’ as the modern world’s top priority, the two brands joined forces and conceptualized a BE@RBRICK figurine as a representation of the current bizarre, rapidly transforming the world.
This collaboration sees the release of the trademark BE@RBRICK figurine clad in a futuristic depiction; covering the figurine from head to toe a complex assembly of a space-age, robot-cat hybrid, featuring two main colors - mustard yellow & Chrome-like silver to represent both brands’ identities. The result is an eye-catching design never before seen by the likes of collectors and streetwear aficionados. The figurine comes in the classic 100% and 400% BE@RBRICK size and was sold out within 30 minutes after it launched.
